"Don't count the people that you reach, reach the people who count."
– David Oglivy
David Ogilvy had a point when he said "Don't count the people that you reach, reach the people who count." If you believe in yourself and if you can image it, there's nothing stopping you from reaching those people who can help create the life or future of your dreams. The reality is that if we are keen to achieve success in any aspect of our lives, then finding the right people is essential to help make it happen. That doesn't mean always prioritizing quantity over quality, it means being smart and strategic about who we partner with and whose advice we take on board. So if you have something in mind that has potential, start reaching out and finding those people who can help create what was just an idea into a great reality.
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